Privacy Notice for AGFA Newsroom (Hosted by Think B2B)


Last updated: 8th May 2025

This privacy notice applies to the AGFA Newsroom page hosted by Think B2B on behalf of Agfa NV. This page is privately hosted at https://agfa.thinkb2bmarketing.com/ and is intended for press and media access only.

1. Who we are and roles


This page is branded as Agfa and is used to provide press materials and related content.

– Agfa NV (Septestraat, 27, 2640 Mortsel, Belgium) is the Data Controller. It determines the purposes and means of processing your personal data when you submit an enquiry or download press materials.


– Think B2B Marketing Limited (Company Number 09071279, First Floor, Zucchi Suite, Nostell Business Estate, Wakefield, WF4 1AB, United Kingdom) is the hosting provider and acts as Data Processor. Think B2B is responsible for hosting and maintaining the website infrastructure and only processes personal data on behalf of Agfa.

For any enquiries about this privacy notice, you can contact Agfa at compliance@agfa.com.

2. What personal data we collect

You may access this page without providing personal information. However, if you choose to contact us or download materials, we may collect:

– Name
– Organisation
– Email address
– IP address (captured automatically)
– Cookie data (see section on Cookies)

3. How your data is used

Personal data provided will be used solely for:

– Responding to press or PR enquiries
– Providing access to requested materials

Your personal data will not be used for marketing purposes unless you explicitly consent.

4. Where your data is processed and stored

– The website is securely hosted by Think B2B in the UK and/or EEA.
– Any personal data you provide is securely transferred to and processed by Agfa in Belgium in line with Agfa’s global privacy standards.


  1.  Sharing of your personal data

    Your data will only be shared:

    – Internally within Agfa for press/PR purposes
    – With Think B2B as the hosting provider

    Think B2B does not use personal data for any purpose beyond hosting and technical maintenance. Data may also be shared with public authorities if required by law.

    For full details on how Agfa manages and protects your personal data, please refer to the Agfa Global Privacy Policy: https://www.agfa.com/corporate/privacy-and-legal-notice/

    6. Cookies

    Cookies are used for the following purposes:

    – Website functionality (Strictly Necessary Cookies)
    – Analytics via Google Analytics (anonymous IP information)
    – Embedded media and social sharing (LinkedIn, YouTube, etc.)

    For more information on cookies and how to manage them, please refer to the Think B2B Cookie Policy: https://thinkb2bmarketing.com/privacy-cookies/ and visit www.aboutcookies.org or www.allaboutcookies.org.

    7. Data retention

    Personal data will be retained for up to 3 years unless required for legal purposes.

    8. Your rights

    You have rights under UK and EU data protection law, including:

    – Access to your data
    – Rectification of inaccuracies
    – Erasure (“right to be forgotten”)
    – Restriction or objection to processing
    – Data portability

    To exercise your rights, please contact compliance@agfa.com. You may also contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk/concerns if you believe your rights have not been upheld.

    9. Hosting and processing by Think B2B

    Please note, this page is hosted by Think B2B Marketing Limited (Company Number 09071279, First Floor, Zucchi Suite, Nostell Business Estate, Wakefield, WF4 1AB, United Kingdom) on behalf of Agfa NV. Think B2B acts as a data processor only and does not use any data collected for its own purposes. Any processing carried out by Think B2B is limited to hosting and maintaining this web page securely.

    10. Changes to this privacy notice

    This privacy notice is reviewed regularly and updated as necessary. Any changes will be posted on this page.

    Last updated: 8th May 2025